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Nassau To Join The Fashion Elite
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Nassau To Join The Fashion Elite
10/24/2007 12:00:00 AM
Nassau to join fashion elite Economic inflows likely byproduct of international event By VERNON CLEMENT JONES and INDERIA SAUNDERS Guardian Business Desk
Nassau will soon be strutting its stuff alongside Paris, Milan, New York, London — and every other stop on the international fashion calendar. The potential economic benefits attached to joining that elite group are millions in tourism inflows and the kind of PR you just can't buy. They all hinge on the success of an inaugural event meant to draw fashion designers from "the islands of the world" to Nassau, along with the international buyers, celebrities, journalists and paparazzi who follow every move the models make on the catwalk.
"Once I started to work with it, the response has been so overwhelming that it has become larger than initially envisioned," said the man behind the event, Montaque Securities President Owen Bethel. His idea was simple enough: Make Nassau the place for a showcase of designer clothing, much like the big fashion week of Manhattan or Rome. His particular show will focus on the collections of designers who themselves are from island nations. They include, but are not limited to, Caribbean artists.
While Bethel has won the sanction and support of the United Nations Educational, Scientific and Cultural Organization — UNESCO, for short — the event is very much a business venture. "The idea is to promote cultural diversity and to give designers who wouldn't otherwise have had the exposure to international press, buyers or agents," he told The Guardian Tuesday. "It will be a venue where they can meet that market and therefore be able to launch their designs or lines internationally."
Among those buyers are expected to be some of the industry's biggest fashion houses, which often acquire the designs of a relative newcomer and stamp their big brand names on that work. But as a juried event — designers will, in fact, compete for the 30 or so available spots — several world-renowned designers are expected themselves take to the catwalk. Bethel's goal is to see the show grow in stature and eventually assume its place on the recognized fashion calendar. Garnering that spot would add to this destination's cachet among the well-heeled North Americans and Europeans who follow the fashion circuit as it winds its way across both continents. "It is essentially free advertising for The Bahamas," said Linda Palmer, a freelance fashion writer in Toronto, home to its own highly publicized fashion week. "TV and print converge on the city, cover the event and in the mean time Nassau is the backdrop. "If the event has legs and grows and grows then Nassau gets the kind of snob-appeal that London or Milan has with the rich, which I believe is your key market." Indeed.
With a glut of $10 billion in luxury resort development projected for the next five years, the country continues its climb to tourism's high-end. Atlantis and the British Colonial will, in fact, play host to the Nov. 2008 event. The number of venues is likely to grow beyond those hotels as the production moves beyond its initial few years. That growth isn't being left to chance. "We have already on board a public relations firm out of California, which is responsible for coordinating the international press," said Bethel, no stranger to international high-profile events. His company routinely performs a treasury function for Hollywood film producers shooting in The Bahamas.
The Montaque group was involved with both the Pirates of the Caribbean II and III and Casino Royale. While the promotion of designers from as far away as Cypress, Fiji and the Azores is prime objective, said the businessman, the potential to lift this country's bottom-line through increased tourism is undeniable.
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Peter Ingwersen of NOIR.Illuminati II to Lead Line-up of International Guest Designers at Islands of the World Fashion Week
7/1/2008 12:00:00 AM
Nassau, Bahamas: 1st July, 2008. Mode Îles, Ltd., organizers of Islands of the World Fashion Week scheduled to be held 5th – 8th November, 2008 at the British Colonial Hilton, Nassau, and Atlantis Resort, Paradise Island, have announced that NOIR.Illuminati II of Denmark will lead the list of international guest designers presenting their latest creations at the event this Fall.
American Airlines Becomes Official Carrier for Islands of the World Fashion Week
6/9/2008 12:00:00 AM
Nassau, Bahamas – 9th June, 2008: Ms. Arianne Etuk, Chief Operations Officer of Mode Îles, Ltd., organizers of the Islands of the World Fashion Week, announced today that American Airlines has become the official airline carrier for the event scheduled to be held in Nassau during the period 5th – 8th November, 2008.
Islands of the World Fashion Week Attracts Major Sponsors
5/8/2008 12:00:00 AM
Nassau, Bahamas – 5th May, 2008: Mode Îles, Ltd., the organizers of the Fall fashion event “Islands of the World Fashion Week”, announce the involvement of three significant sponsors in the event scheduled for 5th – 8th November, 2008.
'Islands of the World Fashion Week' (IWFW) to Debut in Nassau, The Bahamas, November 5-8, 2008
3/26/2008 12:00:00 AM
(March 26th, 2008—Nassau, The Bahamas): The fashion world is buzzing about “Islands of the World Fashion Week” (IWFW) to take place in Nassau, The Bahamas, November 5-8, 2008, set to showcase well-known and new designers from islands around the world and to promote cultural diversity and creativity. The producer of IWFW is Mode lIes, Ltd., an affiliate of The Montaque Group, a diversified financial services operation with interest in film finance and production. Inaugural IWFW venues will include the British Colonial Hilton in Nassau and the Atlantis Resort, Paradise Island, The Bahamas.
Islands of the World Fashion Week to promote at Mercedes-Benz Fashion Week in Los Angeles
3/12/2008 12:00:00 AM
Former Versace Executive Takes Helm of Producing Events for Islands of the World Fashion Week
1/31/2008 12:00:00 AM
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